Decision support for performance marketers
Validate your campaign
before you spend.
AdSummon reads your live Meta & Google Ads data, compares it against each client's KPIs and history, then tells you what to do next.
Start free trial - 7 days freeNo credit card · Setup in 5 minutes · $49/mo after trial (early access)
See it in action
Real input. Real output.
This is what AdSummon actually produces — not a summary, not a dashboard. A decision.
YOUR QUESTION
"CPA jumped 38% after I increased budget yesterday. Is this a real issue or a learning phase?"
ADSUMMON OUTPUT
AdSummon Confidence
82% High
Still need: creative-level CVR breakdown. With this, confidence can reach 91%.
Analysis Conclusion
This is a learning phase, not a performance problem — hold for 3 more days before making any changes.
Recommended Actions
- Hold budget. No changes until Day 7 post-increase. (Evidence: CTR stable at 2.4%, CPM unchanged — signals platform is still learning, not degrading.)
- Watch CVR daily. If CVR drops below 1.2% before Day 7, reassess creative. (Evidence: current CVR 1.6%, still within your 30-day baseline.)
- Do not pause Campaign #3. Pausing resets the learning clock entirely. (Evidence: spend pacing normally at 96% of target — algorithm is still active.)
Data Comparison
| Metric | Last 7d (pre-change) | Last 2d (post-change) | Judgment |
|---|---|---|---|
| CPA | $210 | $290 | ⚠ Up 38% — expected in learning |
| CTR | 2.4% | 2.4% | ✓ Stable — creative not fatigued |
| CVR | 1.7% | 1.6% | ✓ Marginal — within baseline |
| Spend pacing | 98% | 96% | ✓ Normal — algorithm active |
Risk Alert
If CVR drops below 1.2% before Day 7, the learning phase may be covering a real creative issue. Watch this number daily.
One-Line Summary
Hold the budget, watch CVR — this is the algorithm adjusting, not the campaign breaking.
YOUR QUESTION
"CTR went up this week but conversion rate dropped. Should I kill the creative?"
ADSUMMON OUTPUT
AdSummon Confidence
74% Medium
Still need: landing page load time data, mobile vs desktop split. With these, confidence can reach 88%.
Analysis Conclusion
The creative is not the problem — this is a mid-funnel break. Killing the creative will not fix it.
Recommended Actions
- Check landing page performance first. Specifically mobile load time. (Evidence: CTR +14% signals the ad is attracting clicks — the drop is happening after the click.)
- Do not pause or replace the creative. It's performing above baseline. (Evidence: CTR up from 1.8% to 2.1%, above your 30-day average of 1.9%.)
- Check if offer or pricing changed. Sudden CVR drops are consistent with an external change, not creative fatigue. (Evidence: CVR drop is sudden, not gradual.)
Data Comparison
| Metric | Last 14d | Last 7d | Judgment |
|---|---|---|---|
| CTR | 1.8% | 2.1% | ✓ Up — creative working |
| CVR | 2.4% | 1.3% | ⚠ Down 46% — mid-funnel issue |
| CPA | $165 | $218 | ⚠ Above $180 ceiling |
Risk Alert
If this is a landing page issue and you pause the creative, you lose a performing asset — and the problem remains unfixed.
One-Line Summary
Fix the funnel, not the ad — the creative is working, the landing page probably isn't.
YOUR QUESTION
"Meta says ROAS 4.2× this week. GA4 says 2.7×. Client wants to know which one is right."
ADSUMMON OUTPUT
AdSummon Confidence
89% High
Still need: assisted conversion paths from GA4. With this, confidence can reach 94%.
Analysis Conclusion
Both numbers are correct — they measure different things. For budget decisions, use GA4. For creative decisions, use Meta.
Recommended Actions
- Tell the client: "Both are real." Meta credits view-through and 7-day clicks. GA4 credits last paid touchpoint only. (Evidence: 36% variance is typical for this attribution gap in longer consideration cycles.)
- Use GA4 (2.7×) for budget allocation. It's closer to incremental impact for this buying cycle. (Evidence: average decision window is 9 days — Meta's 7d window over-credits.)
- Use Meta (4.2×) for creative iteration. It captures assisted conversions better for top-of-funnel testing.
Data Comparison
| Source | ROAS | Attribution window | Use for |
|---|---|---|---|
| Meta Ads | 4.2× | 7d click + 1d view | Creative decisions |
| GA4 | 2.7× | Last non-direct click | Budget decisions |
Risk Alert
If you scale budget based on Meta's 4.2×, you risk overspending — actual incremental return is closer to 2.7×.
One-Line Summary
Scale from GA4, optimise from Meta — and give the client both numbers with context.
YOUR QUESTION
"Monday morning. 4 clients. Where do I start?"
ADSUMMON OUTPUT
AdSummon Confidence
91% High
All brand profiles loaded. Triage based on each client's KPI ceilings and stage.
Analysis Conclusion
Two clients need action today. One needs monitoring. One is on track.
Recommended Actions
- Velocity Footwear — review now. Ad Set 7A CPA at $214, above $180 ceiling for 3 consecutive days. Past pattern: you pause at day 4. Today is day 3. (Evidence: CPA trend +19% vs prior 7d.)
- Lumière Beauty — check burn rate. Ad Set 2A is 80% through weekly budget on Day 5. (Evidence: spend $1,840 of $2,300 weekly budget.)
- Acme Skincare — no action. CPA $234, below $240 ceiling. Learning phase resolving on schedule. (Evidence: CPA trending down from $290 peak 3 days ago.)
Data Comparison
| Client | KPI Status | Urgency |
|---|---|---|
| Velocity Footwear | CPA $214 vs $180 ceiling | ⚠ Act today |
| Lumière Beauty | Spend 80% on Day 5 | ⚠ Check pacing |
| Acme Skincare | CPA $234 vs $240 ceiling | ✓ On track |
| Nova Cosmetics | Decline protocol active | ✓ Hold |
Risk Alert
Velocity Footwear: based on your history with this account, waiting past Day 4 on a CPA breach typically costs an extra $300–400 in wasted spend.
One-Line Summary
Start with Velocity Footwear, then Lumière — the other two can wait until tomorrow.
From the founder
"I built this by distilling 6 years of paid media experience at IPG Mediabrands — managing $250K+/month across international accounts — into a system that thinks the way a senior buyer thinks. It saves you time. And it stops you from making the mistakes I already made."
Jimmy Chang
Founder, AdSummon · Rebu Media Limited
What AdSummon does
Four reasons agencies switch.
01
Skip the generic AI. Get senior buyer thinking.
Built on 6 years of paid media experience at IPG Mediabrands, managing $250K+/month across international accounts. AdSummon catches learning phases, mid-funnel breaks, and reverse-causality — the way a senior buyer would.
02
Stop exporting. Ask your live ad data anything.
Meta and Google Ads connected via API. AdSummon pulls what it needs to answer your question — no spreadsheets, no Looker Studio, no copy-paste.
03
5 clients. Zero context-switching.
Each brand has its own profile, KPIs, and history. Switch clients — AdSummon already knows what matters for each. No re-explaining.
04
Adapts to how you think.
Every time you correct it or flag a pattern, AdSummon learns. The longer you use it, the more it sounds like your analysis — not a generic AI assistant.
What AdSummon checks
Not just metrics. The signals behind the metrics.
AdSummon reads specific patterns — not just numbers — to tell you why performance changed.
Learning phase detection
Identifies when a budget or structural change triggered algorithm re-learning — so you don't panic and pull back too early.
CPA / ROAS movement
Tracks direction and velocity against each client's KPI ceiling, not industry averages.
CTR vs CVR conflict
When clicks go up and conversions go down, that's a mid-funnel signal — not a creative problem. AdSummon tells you which it is.
Spend pacing
Flags underspend and overspend against weekly targets before it becomes a budget waste or missed scale opportunity.
Creative fatigue signals
Monitors frequency, CTR decay, and CVR shift together — not frequency alone, which is misleading on its own.
Audience saturation
Surfaces when an ad set is underspending despite budget availability — a common early signal of audience exhaustion.
Client-specific KPI thresholds
Every brand has its own ceiling. AdSummon evaluates against your client's numbers, not a generic benchmark.
Meta vs GA4 discrepancies Coming soon
Attribution gap analysis between Meta Ads Manager and GA4 — tells you which number to use for which decision.
How it works
Three steps. First insight in under 10 minutes.
01
Connect Meta & Google Ads
OAuth. No new setup. Your data stays in your accounts. AdSummon only reads — never writes.
02
Add your client profile
Brand background, KPI ceilings, and stage. This is what makes every analysis specific to that client — not a generic benchmark.
03
Ask a question
Plain language. AdSummon decides what data to pull, runs the analysis, and tells you what it found — confidence score included.
Pricing
One plan. Everything included.
No per-seat fees. No tiered features. No upsells.
$49/mo
Normally $99/mo
billed monthly · cancel anytime
- 7-day free trial
- 30-day money-back guarantee
- Meta + Google Ads — live API connection
- Senior buyer analysis on every question
- Confidence score + evidence on every answer
- Unlimited brands & conversations
- Per-brand KPI thresholds & memory
- Adapts to your correction history
$49/mo after trial · cancel anytime
One avoided bad budget cut — the kind that resets a learning phase — saves you more than a year of AdSummon.
FAQ
Before you trust it with a real account.
Can I trust the recommendations?
Every recommendation shows the data it's based on, a confidence score, and what information is still missing. You see the reasoning — not just the conclusion. If confidence is low, AdSummon tells you that. Low-confidence outputs say "I can't be sure yet" and tell you what to check to verify.
Does it auto-change my campaigns?
No. AdSummon only reads data. It never writes to Meta or Google Ads. Every decision stays with you. This isn't automation — it's a second opinion that explains its reasoning.
How is this different from a reporting tool?
Reporting tools show you what happened. AdSummon tells you why it happened, whether it's a real problem or expected behaviour, and what to do next. It specifically catches things dashboards can't: learning phases, mid-funnel breaks, and the difference between "performance is down" and "performance is recovering."
Does it adapt to my clients?
Yes. Each client has a profile — KPI ceilings, brand stage, and your correction history. If you flag that AdSummon missed something twice, it learns to check for it. Over time, the analysis gets calibrated to how you actually think about each account.
Henk Sijtsma
Founder, Your Marketing Playbook
Eric L.
Freelance Performance Marketing Specialist